iStockphoto announced to its community of more than 85,000 contributing artists that in January it will begin accepting images for use under a new “editorial use only” licensing agreement to be rolled out in early 2011. These images will be available to those needing non-released imagery such as news outlets, publishers, magazines, bloggers and presenters.
They will be licensed for use as a descriptive visual reference to a product, place, event or concept. While all images currently available on www.istockphoto.com can be used for editorial purposes today, they are most commonly used commercially for advertising and promotional materials. This creative type of usage requires contributors to follow a stringent set of guidelines. For example, images of specific products or anything marked with a logo are not allowed, images of people require model releases, and many buildings and landmarks may not be shown.
Because editorial only images may not be used for commercial purposes, they are not subject to the same guidelines. This makes it easier for contributors to provide additional content and provides customers with access to more great imagery.
iStock is currently accepting several types of editorial imagery, including:
- Architecture and landmarks
- Travel and lifestyle
- Social commentary
- Urban living
iStock is not looking for time-sensitive news items or images or items that fall within the realm of traditional photojournalism. Contributors looking to submit these types of images are encouraged to contact Getty Images. For more information on submitting editorial content, please visit http://www.istockphoto.com/article_view.php?ID=939.